Monday, 20 April 2015

No More Smartphone "Samsung" in Japan


In Japan, there will be no more branded smartphone "Samsung". The manufacturer in question instead of retreating from the market of smart phones Sakura, but deliberately decided to no longer include the name "Samsung" in the smartphone made herself.

What article? Apparently, as summarized Compass Tekno of Nikkei Asian Review, Monday (04/20/2015), despite claiming to successfully enter the Japanese market, Samsung worried tensions between the country's bilateral relations with South Korea could affect the business in the future.

Vendors gadgets from the State Ginseng is also omit the name "Samsung" of brands Galaxy phones made, that is no longer associated with South Korea.

The change has become effective. Facebook page of Samsung who speak Japanese, for example, has been renamed from "Samsung Mobile Japan" to "Galaxy Mobile Japan".

Similarly, Samsung's new flagship phone, the Galaxy S6 Edge, which at its launch this week will be introduced no-frills Samsung name in front of him.

Samsung itself is one of the world's largest smartphone manufacturer. Despite some success in other parts of the world, the gadget vendor difficulty entering the Japanese market.

There, Samsung's market share in 2014 Smarphone only about 4.7 percent, far lower than the 2011 record of 10.9 percent.

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